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| Click on the "Setting" for Tasks Menus |
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| Select the "view as a Member" |
I can now easily check on the member's view when I am developing my course content on the CN. Well done CN Team!
Thursday, May 19, 2016
CN Tips for Instructor: View as Member
I realize that there is a shortcut that you can view the 'TASKS MENUS' as a member. This is a useful function when you want to ensure that your hidden tasks are not visible by the member.
You will notice that a blue color horizontal bar appear. Below this bar is your actual tasks visible by a member. To exit this view, just click the 'X Exit View'.
I can now easily check on the member's view when I am developing my course content on the CN. Well done CN Team!
I can now easily check on the member's view when I am developing my course content on the CN. Well done CN Team!
Monday, March 28, 2016
Consumer Behaviour Insights in 2016
In the latest McKinsey Global Consumer Sentiment Survey 2016, it indicated a shift of worldwide consumer behaviour towards a very similar set of behaviour.
The survey summarizes the findings into 5 truths of today's consumers:
1. They proactively search for savings.
2. They are brand-loyal . . . but only if the price is right.
3. Once they ‘trade down,’ they might not go back.
4. They are selective splurgers.
5. They shop across channels.
Source: Max Magni, Anne Martinez, and Rukhshana Motiwala (2016). Saving, scrimping, and splurging? New in sights into consumer behaviour. McKinsey Insights. URL: http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/saving-scrimping-and-splurging-new-insights-into-consumer-behavior?cid=other-eml-alt-mip-mck-oth-1603 (Accessed: 29/3/2016)
The current economy or the uncertainty of the governments in many countries might have contributed to the changes of consumer behaviour. As mentioned in this article, the spending pattern was largely influence by the perception on financial status of household. When consumer are worry about their source of income or afraid of losing their job, their purchasing pattern will change in order to accommodate their prudent lifestyles, and vice versa to those who have more confidence with their job and income status.
As such, this will have a significant implication to retailers or producers in various industries. Some will benefit from the change of consumer behaviour and some will suffer from losing their customers. Those who can response to this changes of consumer behaviour would give them the opportunity to retain their existing customers, increase the sales, win over competitors' customers or even create new market opportunity.
What do you think?
The survey summarizes the findings into 5 truths of today's consumers:
1. They proactively search for savings.
2. They are brand-loyal . . . but only if the price is right.
3. Once they ‘trade down,’ they might not go back.
4. They are selective splurgers.
5. They shop across channels.
Source: Max Magni, Anne Martinez, and Rukhshana Motiwala (2016). Saving, scrimping, and splurging? New in sights into consumer behaviour. McKinsey Insights. URL: http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/saving-scrimping-and-splurging-new-insights-into-consumer-behavior?cid=other-eml-alt-mip-mck-oth-1603 (Accessed: 29/3/2016)
The current economy or the uncertainty of the governments in many countries might have contributed to the changes of consumer behaviour. As mentioned in this article, the spending pattern was largely influence by the perception on financial status of household. When consumer are worry about their source of income or afraid of losing their job, their purchasing pattern will change in order to accommodate their prudent lifestyles, and vice versa to those who have more confidence with their job and income status.
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| Do retailers need more sales promotion to attract their customer attention? |
What do you think?
Top Students Learning Habits
Do you need to have high IQ to do well in your studies?
Do you need to work very hard to become a top student?
The answers to the above questions: No! It is all about "Self-Discipline" and set priorities to do what you like to do (not necessarily studies).
Watch this Tedx Talk by Douglas Barton on top students learning habits:
Do you need to work very hard to become a top student?
The answers to the above questions: No! It is all about "Self-Discipline" and set priorities to do what you like to do (not necessarily studies).
Watch this Tedx Talk by Douglas Barton on top students learning habits:
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